Who we are

Welcome to the White Rabbit's lair!
A magical place where children's dreams come to life.
Just like Alice in Wonderland, crossing the threshold of our shop in Rimini or exploring this website, you will find yourself immersed in a fantastic world, where each item has been carefully selected for the well-being and joy of your little ones.
Bianconiglio was born in 2017, after 27 years of experience in the clothing world.
A dream come true , a welcoming "den" where attention to detail and passion for quality merge into a single, magical experience.
Every day , my tireless research leads me to find the best organic cotton underwear and sleepwear on the market.
The satisfaction of seeing children and teenagers smile and feel at ease in the clothes I choose is the most precious reward.
Come and visit us , immerse yourself in our joyful atmosphere and let yourself be conquered by the magic of Bianconiglio!
What you will find with us:
  • Organic cotton underwear and sleepwear , soft and safe on the skin of your children and teenagers.
  • High quality garments , the result of a careful selection of the best brands.
  • Impeccable customer service , always ready to welcome and advise you.

I AM WAITING FOR YOU!